Calculating bonus points. Track sequence of customer’s purchases.

One of the most interesting features in «PointLoyalty Manager» system is ability to take into account the history of purchases of your customers.
1. Most easy case of charging bonus points – for current purchase. I.e. while calculating bonus points the system analyzes total cost of purchase, amount of items, date and time of purchase and whether purchased item belongs to a certain category. Sometimes it is sufficient to use only such simple rules.
2. When you have full customer base you also can create rules based on customer’s attributes such as gender, amount of family members, age, educational status, etc. These loyalty rules are more seldom to see in implemented loyalty programs. Major obstacle – you need to have full customer base with all details filled. Sometimes it is difficult to gather all this information and keep it intact.
3. Most flexible utility – rules tracking the sequence of customer activity or history rules.
You can assign bonus points to customers who did something specific in the past. For example – give bonus points if customer has spent certain amount in your shop during last week. You can even create negative bonus rules to ‘punish’ customers who decreased their purchasing activity.

«PointLoyalty Manager» provides very flexible system for bonus calculation rules and you can create almost every rule you can imagine. Start with simple rules and remember, if you will need complex ones, it will be very easy to create them in the system.

Source: http://www.pointloyalty.com/blog/2009/03/19/calculating-bonus-points-track-sequence-of-customers-purchases/