Loyalty programs and the financial crisis. (Continued)

We ourselves have partially answered our own question about the fears of companies rejecting new loyalty programs because of financial crisis.
There is no data on other regional markets but on American market loyalty programs are booming despite recession in other sectors.
California state statistics: During last three months amount of coupons used grow 3 times compared to last year results. More and more consumers pay attention to any option for cutting spending or getting customer rewards. I.e. it means there are three times more people who want to participate in customer reward programs. Of course this client activity is not what initially waited from loyalty programs since in theory they target fedup and not scared consumer. We can see that despite financial crisis there is a big demand for such marketing tool as customer loyalty program and this gives us a hope for better times.
Source: http://www.pointloyalty.com/blog/2009/01/19/loyalty-programs-and-the-financial-crisis-continued/